Dean Zusmer

Marketing Strategist & Entrepreneur | Miami, Florida

About

Dean Zusmer is a Miami-based marketing strategist and entrepreneur focused on building scalable client acquisition systems within the legal industry. His work centers on connecting individuals with experienced legal representation through structured, efficient, and high-converting intake and marketing platforms.

Dean is the founder of 305-INJURED, a front-facing personal injury brand designed to help accident victims quickly connect with qualified injury attorneys. He currently serves as Director of Growth & Partnerships at OneCallLegal, where he leads strategic initiatives across client acquisition, brand development, and platform expansion.

In parallel, Dean is the creator of FirmLock, an AI-driven case acquisition and intake system built to capture, qualify, and convert inbound inquiries into retained clients. Together, 305-INJURED and FirmLock operate as a fully integrated client acquisition engine, driving demand, managing intake, and improving conversion outcomes across legal verticals.

Prior to his work in legal marketing, Dean was a licensed chiropractor and founder of Miami Accident Center, where he worked directly with accident victims and managed the clinical side of injury care. That experience provided firsthand insight into the challenges individuals face when navigating medical treatment, insurance, and legal decisions following an accident.

This background ultimately led Dean to focus on building systems that bridge the gap between individuals seeking help and the attorneys who can provide it, ensuring faster access, clearer direction, and more effective outcomes.

Dean is often referred to as "Mr. 305-INJURED," reflecting his continued focus on helping individuals navigate the legal process after an injury.

Expertise

  • Legal industry client acquisition
  • Intake automation and conversion optimization
  • AI-driven lead qualification systems
  • Brand development for personal injury verticals
  • Strategic partnerships and platform expansion
  • Florida personal injury market

Background

  • Founder, 305-INJURED
  • Director of Growth & Partnerships, OneCallLegal
  • Creator, FirmLock
  • Founder, Miami Accident Center (prior)
  • Doctor of Chiropractic (prior practice)

FAQ

Who is Dean Zusmer?

Dean Zusmer is a Miami-based marketing strategist and entrepreneur who builds client acquisition systems for the legal industry. He is the founder of 305-INJURED, Director of Growth & Partnerships at OneCallLegal, and the creator of FirmLock.

What is 305-INJURED?

305-INJURED is a personal injury brand founded by Dean Zusmer that helps accident victims connect quickly with qualified injury attorneys. It functions as a front-facing intake brand that routes inbound inquiries to vetted legal partners.

What is FirmLock?

FirmLock is an AI-driven case acquisition and intake platform created by Dean Zusmer. It captures, qualifies, and converts inbound inquiries into retained clients for law firms, focusing on intake efficiency and conversion outcomes.

What is Dean Zusmer's role at OneCallLegal?

Dean serves as Director of Growth & Partnerships at OneCallLegal, where he leads strategic initiatives across client acquisition, brand development, and platform expansion.

Is Dean Zusmer an attorney?

No. Dean Zusmer is not an attorney and does not provide legal advice. All legal services associated with his platforms are provided by the attorneys at OneCallLegal in Miami, Florida.

How can I contact Dean Zusmer?

You can reach Dean through his website at deanzusmer.com or through OneCallLegal at OneCallLegal.com.

Professional

Disclosures

Dean Zusmer is not an attorney. The information on this website is for general informational purposes only and does not constitute legal advice. No attorney-client relationship is formed. All legal services are provided by the attorneys at OneCallLegal, Miami, FL.

Contact

For inquiries, please contact Dean Zusmer via email: inbox@deanzusmer.com