I love ideas. I probably have too many of them. A new business. A marketing campaign. A partnership. A better way to do something. Sometimes an idea hits me and within five minutes I can already see what it could become. But I’ve learned something over the years: Ideas are the easy part. Execution is…
A year ago, my life looked very different. One thing I’ve learned is that you don’t always get to choose the circumstances you’re handed. Life can change quickly, sometimes in ways you never anticipated or would have chosen. But you do get to choose what you build next. I’ve spent a lot of time thinking…
When my wife, Crystal, and I decided to build 305-INJURED, we knew the name and the number would only matter if the people answering the call were the right people. That part was never negotiable. I did not want to connect my Miami contacts with just any law firm. I wanted to connect them with…
There are certain moments that remind you why you love building brands. Not when the plan is finished. Not when the website goes live. Not when the contracts are signed. It’s when you hear it. Driving through Miami, I heard the 305-INJURED radio commercial for the first time. It’s when you see it. A few…